Corporate video production has always been evolving and developing into something that can become more entertaining to audiences. One of the more recent video types that has emerged in popularity because of how effective it can be for businesses is personalised video content.

Personalised videos provide a far more unique experience compared to the traditional videos that every business knows how to create. Creating personalised videos will help you create deeper and more personal relationships with your customers which can foster more loyalty.

To make sure you get the most out of the personalised videos, you will need to know more about them, why you should make them in the first place, 7 tips you will need to know, and the best examples you should emulate.

So, what exactly are personalised videos?

Personalised videos are videos that are customised to address a specific individual viewer. Brands and businesses will include personalised elements like the viewer’s name, their job title, photo, company, or email directly onto the video’s content and story.

What makes personalised videos appealing and unique is that it can make viewers feel noticed and special by their favourite brands. The personalised elements can surprise them and can help them feel more engaged with the video.

Why should you make personalised videos for your business?

If you are still looking for why you should create personalised videos, then you should take a look at these 3 main reasons why they can make a significant impact for your business:

• Personalised videos help you drive more engagement

Today’s online space is currently filled with so much content and especially, video content. You have to create something that will help you stand out over others and this can be achieved with personalised videos.

When customers watch a video that is personalised just for them, they get to receive tailored messages instead of a message that is for a general audience. This will make them more engaged with your content and brand because it catches their attention in a unique manner.

• Personalised videos allow you to connect with your audience and can drive your sales

You can be able to provide the best experience to your customers when you are equipped with valuable data and insights about them. This information can help you create stronger connections with them.

Incorporating this information into personalised videos is effective as it cuts through the clutter and allows you to build connections with both new and current customers.

When this connection is established and strengthened through a good personalised video, it can also contribute to an increase in sales and conversions.

• Personalised videos can help you earn the trust and loyalty of your customers

As a business, you would always want the opportunity to earn the trust and loyalty of your customers. One of the best ways to establish this is by building a solid relationship with them by addressing their needs through your products and content.

Personalised videos can definitely be a huge boost in boosting trust and loyalty because these will make your customers feel like they are having a real interaction with your business.

They will be more likely to trust you and be loyal to you since you have addressed them directly through the personalised video.

Best Examples of Personalised Videos

If you need some inspiration for when you have to create your own personalised videos, here are four of the best examples you can emulate:

• Apollo Theater

The Apollo Theater really showed how much they are grateful for their donors because they created a personalised video for the people that contributed to their fundraiser. The viewer is given a backstage tour of the theater and gets to see the cast and crew.

Video Link: https://vimeo.com/209469641

• Delta Airlines

Delta Airlines’ personalised video is centered around all of the travel milestones and statistics their customer had with them. They also display the specific amount of miles and which cities they visited the most.

Video Link: https://www.youtube.com/watch?v=rLXfnGEHwA0

• Nike

The personalised video that Nike made for its customers was about remembering all of their fitness milestones and achievements that they had in the year. Allowing them to look back at all they have accomplished can help motivate them to do more in the upcoming year.

Video Link: https://vimeo.com/116744056

• BlueBiz

BlueBiz made a special personalised video for their customers that celebrated their birthdays. They were able to incorporate the name of the customer in a lot of different scenarios throughout the video.

Video Link: https://www.youtube.com/watch?v=Igtry6CZylE

As long as you can follow all of these tips and take inspiration from these examples, you will be able to create great personalised videos for your customers.